Swift and Kelce are married

Taylor Swift and Travis Kelce married Friday night at Madison Square Garden, where actor Adam Sandler was the surprising officiant at a star-packed ceremony. The secrecy that surrounded the buildup to the nuptials lifted when a marquee outside the Midtown Manhattan arena proclaimed "JUST&T MARRIED" once the deed was done.

The couple did not have bridesmaids or groomsmen, instead opting for Swift's brother Austin Swift to serve as her man of honor and Kelce's brother and podcast co-host Jason Kelce serving as his best man, Swift's publicist Tree Paine said in an email.

The long anticipated union of sports and song has brought hype to new heights at a venue usually reserved for big games and bucket-list concerts. It was expected to begin at 5 p.m., with the close friends and family of the Kansas City Chiefs tight end and the pop superstar celebrating along with several hundred other luminaries.

Actors Hugh Grant, Ethan Hawke and Jason Sudeikis were among those arriving minutes before the expected start time, along singer Camila Cabello, model Karlie Kloss, Chiefs running back Kareem Hunt, Seattle Seahawks receiver Cooper Kupp and NFL announcer Joe Buck.

An Associated Press camera outside the arena showed a long line of black SUVs dropping off wedding-goers in tuxedos and evening gowns, surrounded by New Yorkers in shorts and Swifties amassing for the occasion. By 5:30 p.m. the arrivals appeared to be essentially over.

Celebrities, athletes and friends were posting on social media about getting ready or about to leave for a black-tie event, including Brandon Borders, producer of the New Heights podcast starring Kelce and his brother Jason Kelce; Beau Allen, retired defensive lineman for the Philadelphia Eagles; and Jessica Chastain.

Heavy secrecy has left plenty of blank spaces that media outlets and fans are seeking to fill in. A city permit obtained by the AP shows that Friday's wedding event could last until 4 a.m. Guests appeared as though they were coming to a big awards show, but their arrivals were obscured by tents and gazebos in an odd mix of hype and hush.

Key questions remain over how Swift and Kelce have transformed MSG into a wedding venue fit for a billionaire and the star tight end for the Kansas City Chiefs, as well as who may perform and who will officiate. Trucks and crews have been going in and out of the venue for days, setting up tents and whisking massive materials inside, setting off more speculation about MSG's makeover.

The wedding is taking place during a jam-packed weekend even by New York's standards. It's the July Fourth weekend, where the city will be partake in celebrating the nation's 250th birthday. Separately, a parade of dozens of tall ships will take place on the Hudson River, and a World Cup game is scheduled in New Jersey.

Earlier this week, Swift and Kelce donated $26 million to 20 local and national charities across the US Many of the organizations were located in areas where the couple has deep ties, including Nashville, Tennessee; Los Angeles; Kansas City, Missouri; and New York.