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據報Netflix研究增加直播頻道及引入第三方應用程式
Economics
publish： 2026-07-10 06:19
By： 無綫新聞
據報Netflix因應用戶參與度下跌，正研究增加直播頻道，以及引入第三方應用程式。
《華爾街日報》報道，過去一年股價下跌逾四成的Netflix，因應在美國電視收視份額下跌。為保護廣告業務及防止用戶流失，正研究包括引入直播頻道，並考慮把NBCUniversal旗下Peacock等第三方應用程式，直接捆綁上平台。
早前有其他報道指，公司正研究收購世界盃等體育賽事的可能。
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